GUIDES

PRACTICAL GUIDES FOR OWNER-LED BUSINESSES

Short, plain-English checklists on websites, your Google profile, AI assistants and search. Work through them in an afternoon, then check your own.

FOR TRADES

FIVE THINGS EVERY TRADES SITE NEEDS

01

A CALL BUTTON ABOVE THE FOLD

On a phone, the first screen should have your number as a button. One tap, no hunting.

02

PAGES FOR EACH JOB AND TOWN

Boiler repair, rewires, roofing, each with its own page and the areas you cover. It's how people and search engines find you.

03

PHOTOS OF YOUR REAL WORK

Your van, your team, your finished jobs. Real beats stock every time.

04

A SHORT QUOTE FORM

Name, number, what's the job. Three fields. Every extra box loses someone.

05

FAST ON MOBILE

Plenty of people are on patchy 4G. If it's slow, they've gone. We build for speed from day one.

GOOGLE BUSINESS PROFILE

THE GOOGLE PROFILE CHECKLIST

01

PICK THE RIGHT CATEGORY

Your main category matters most. Add secondary ones only if they're true.

02

LIST EVERY SERVICE

Spell out what you do in plain words. People search for the job, not your trade name.

03

KEEP HOURS HONEST

Update bank holidays and holidays. Wrong hours cost trust fast.

04

ADD REAL PHOTOS

Premises, team, work. Add new ones regularly so the profile looks alive.

05

ANSWER EVERY REVIEW

Thank them, name the job, keep it calm. The next customer is reading.

WILD REPLY

HOW A WILD REPLY CHAT WORKS

01

A CUSTOMER ASKS

On your website, WhatsApp or email. Any time of day.

02

THE ASSISTANT ANSWERS

Hours, prices, services, areas covered. Short, clear, in your tone.

03

IT COLLECTS THE DETAILS

Name, number, what they need. No back-and-forth for you.

04

A PERSON TAKES OVER

When it matters, it hands over with the whole conversation attached.

05

YOU SEE IT IN ONE INBOX

Every enquiry in one place, so you can follow up and get them booked.

SEO

SEO BASICS, NO JARGON

01

SAY WHAT YOU DO

Use the words customers use. 'Emergency plumber in Hastings' beats clever slogans.

02

ONE PAGE PER SERVICE

Give each service its own page, with where you work and how to get in touch.

03

MAKE IT FAST AND TAPPABLE

Small images, big buttons, nothing that jumps around on a phone.

04

KEEP YOUR DETAILS CONSISTENT

Same name, address and number on your site, Google profile and directories.

05

ANSWER REAL QUESTIONS

A short FAQ in plain English helps people, search engines and AI tools.